Knation - Grassroots Ride Program

2026 will marks the 12th Anniversary of the Knolly Grassroots Ride (GSR) Program, and we’re on the lookout for passionate community influencers- racers, coaches, and content creators- who live and breathe the ride.

As part of the Knolly Grassroots crew, you’re out there hitting 5+ local or regional races, coaching the next generation, or consistently creating inspiring, high-quality ride content that fuels stoke in your community.

If you love pushing limits, sharing your passion, and repping Knolly on and off the trails, we want to hear from you.

OUR PRODUCTS

At Knolly, we take an engineering-first approach to product design- every detail, every weld, and every model is built with purpose. We’re proud to offer a full lineup of models to support your upcoming season.

Looking to mix things up? Explore the trails with our Cache gravel models, built for riders chasing adventure.

OUR KNATION IS OUR COMMUNITY

We created the Knation to celebrate our athletes and support their stories.

In 2026, we’re turning up the spotlight by sharing our riders’ photos, videos, and stories with the world. We encourage every Knolly athlete to join the conversation on our social channels, connect with the community, and keep the stoke alive both on and off the bike.

DEALERS GET INVOLVED!

Do you race for a local shop team? Knolly supports the Local Bike Shop network worldwide and the GSR program is no different. Connect us with your shop manager and we can handle the rest.

HOW THE PROGRAM WORKS

To apply for Grassroots Sponsorship, click the name of the manager in your area and share your upcoming ride plans. Include where you’re from, past race results, your social media handles, upcoming race/ride plans and planned photo/video projects.

Please note: if an email does not automatically open you can right click on the image and click Copy Email Address. You can then paste this into any e-mail.

 

Ralph Havens (Pacific Northwest USA)
Dom Toupin (Quebec - Canada)
Gary Chong (China, Honk Kong, SE Asia)
Ruth O'Brien (Australia & New Zealand)
Stephen Fenner (United Kingdom)
Head Office (Canada, Asia, Southwest & Central USA)