Knation - Grassroots (GSR) Program

2023 marks the 10th Anniversary of the Knolly Grassroots Rider(GSR) Program, and we’re excited to support our athletes with a program that works for everyone. For 2023, we're looking for community influencers and racers. Ideally you're hitting a few races throughout the season, you're producing inspirational content or you coach a local team.

We want to see you documenting this through high quality photos and videos; and we’re asking our athletes to post regularly on their social channels while tagging @knollybikes


At Knolly we pride ourselves for taking an ‘engineering first’ approach to product design and are proud of the frames we offer to the rider community. Our products are race proven enduro machines and we are thrilled to offer our Warden, Chilcotin and Fugitive models to support your upcoming season. For those riders looking for a new type of adventure or mode of exploration, check out our Tyaughton hardtail or Cache gravel models.


You can order directly through our online store and while the process is tailored to the GSR program, we can still include your local dealer when there’s one in your neighborhood. In addition, the GSR program will get early access to certain product and throughout the year, you will have the opportunity to purchase unique product in the Knolly Store.


We built the Knation as a way to celebrate our athlete’s successes and help them tell their stories because we wanted to inspire more people to ride. For 2023 we will be actively sharing our rider’s photos, videos, and stories with the world. We encourage our athletes to join the conversations on our social media channels and be accessible to other riders.


Do you race for a local shop team? Knolly supports the Local Bike Shop network worldwide and the GSR program is no different. You can contact your regional race manager directly or have your application run through your shop team manager. Either way, we are happy to support the team, the shop, and can even handle full team sponsorships. Put us in touch with your shop manager and we can handle the rest.


The GSR program is a simple concept: offer great bikes at great prices. The only real requirement is that we ask that you have a positive attitude on and off the race course (and on social media), and you represent yourself and the Knolly brand in constructive way. We are also looking to support key influencers in your local ride community (ie. Race Coaches, Team Managers, Ride Instructors, etc). With that said, we are seeking to add upcoming talent to this program.

To apply for Grassroots Sponsorship, click the name of the manager in your area and share your upcoming 2023 ride plans. Include where you’re from, past race results, your social media handles, potential upcoming 2023 race plans and planned photo/video projects.

Please note: if an email does not automatically open you can right click on the image and click Copy Email Address. You can then paste this into any e-mail.


Ralph Havens (Pacific Northwest USA)
Dom Toupin (Quebec - Canada)
Gary Chong (China, Honk Kong, SE Asia)
Ruth O'Brien (Australia & New Zealand)
Stephen Fenner (United Kingdom)
Adrien Lambert (France)
Head Office (Canada, Asia, Southwest & Central USA)